[{"_1":2,"_259":-5,"_260":-5},"loaderData",{"_3":4},"routes/_main.course.$slug",{"_5":6,"_79":80,"_95":96,"_128":129,"_257":258},"course",{"_7":8,"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_31":32,"_65":52,"_66":67,"_68":69,"_70":69,"_71":72,"_73":74,"_75":76,"_77":78},"id","btPp2uS3DCOCOrVt0MIH","slug","tone-of-voice-copywriting","title","Tone of Voice in Copywriting","description","

Audiens hanya membutuhkan waktu kurang dari 1 menit untuk membangun opini mereka terhadap brand. Hal tersebut memerlukan tone of voice dalam copywriting agar mewakili karakteristik brand. Dalam materi ini kita akan menyelami cara untuk mengenali product knowledge, profil audiens, sebagai langkah untuk mempercantik hasil tulisan dengan kekuatan tone of voice.

","teacherName","Veronica Gabriella - Copywriter SATU Dental Group","posterURL","elearning-poster/4VCzbwPxdHTXdcjQRX9t/full.png","thumbnailURL","elearning-poster/4VCzbwPxdHTXdcjQRX9t/thumbnail.png","order",3,"isPopular",false,"isPortofolioProject","isDeprecated","learningPathId","jTY7coGCAtLMpRZoFTH3","topicId","FGSHvudNHwzO9gtzeLUS","videos",[33,41,46,51,56,61],{"_34":35,"_7":36,"_11":37,"_38":36,"_39":40},"duration",11,"fe8bbd5a955b403a8857aa2730859863","Tone of Voice Introduction","vdoCipherId","source","688c664f06be87660db5d6de",{"_34":42,"_7":43,"_11":44,"_38":43,"_39":45},1,"5ee6951440374aeeaba958ea8cf50f1c","Creating Tone of Voice ","688c665306be87660db5d6f5",{"_34":47,"_7":48,"_11":49,"_38":48,"_39":50},2,"4e931aef46f84026b25ac6d9a2808fe6","Product Knowledge","688c665d06be87660db5d72d",{"_34":52,"_7":53,"_11":54,"_38":53,"_39":55},6,"5e1bcf668ce04721a7dcb93f5e5f6bbd","Audience Profiling","688c666006be87660db5d748",{"_34":57,"_7":58,"_11":59,"_38":58,"_39":60},10,"bad131fcadda40ec8dd48030a91e4ecc","Deciding Tone of Voice","688c666306be87660db5d75f",{"_34":22,"_7":62,"_11":63,"_38":62,"_39":64},"8bdf0d1cfc074310a6050dc3978d6c7a","Power Words","688c666806be87660db5d77a","videoCount","videoTotalDuration",33,"isPreTestEnabled",true,"isPostTestEnabled","rating",4.693110647181628,"studentCount",12107,"createdAt",1687930722833,"updatedAt",1736416838019,"topic",{"_7":30,"_27":28,"_81":82,"_73":83,"_66":84,"_11":85,"_65":86,"_75":87,"_88":89,"_90":69,"_9":91,"_92":93,"_77":94,"_21":47},"contentSyncedAt",1698917887589,34204,511,"Creative Copywriting",55,1663407283540,"courseCount",12,"hasPortofolioProject","creative-copywriting","statsSyncedAt",1765908007239,1696480445455,"learningPath",{"_7":28,"_81":97,"_73":98,"_99":100,"_101":102,"_71":115,"_13":116,"_66":117,"_11":118,"_65":119,"_75":120,"_88":121,"_17":122,"_123":89,"_23":69,"_90":69,"_9":124,"_92":125,"_21":42,"_77":126,"_19":127},1732102803226,74018,"communityURL","https://t.me/+qMeJtNtzkIkzYWZl","values",[103,106,109,112],{"_13":104,"_11":105},"Kuasai 140+ skill Digital Marketing, mulai dari membuat copywriting dan konten hingga optimalisasi berbagai channel seperti Social Media, Ads, SEO dan CRM. Dibuat dan dikurasi oleh praktisi dari berbagai top companies.","Materi",{"_13":107,"_11":108},"Puluhan project buatan praktisi yang disesuaikan dengan kebutuhan industri sebagai portfoliomu. Jadikan dirimu lebih unggul untuk melamar kerja, freelance, rintis bisnis hingga mengembangkan karir.","Praktik",{"_13":110,"_11":111},"Dapatkan Sertifikat tiap menyelesaikan materi. Modul Praktik untuk Portfolio. Pre & Post Test untuk uji pemahaman. Gabung Grup Komunitas untuk berdiskusi. Short Class Gratis Bulanan yang bersertifikat.","Benefit",{"_13":113,"_11":114},"Tidak harus memiliki background pendidikan tertentu. Tutor akan mengajarimu dari level dasar hingga lanjut dengan kombinasi konsep, studi kasus dan praktik. Video bisa dipelajari dengan berbagai device.","Persyaratan",4.580645561075532,"

🎯 Belajar & praktek 140+ materi tentang Marketing Management, Brand Strategy, Copywriting, Social Media, Campaign, Facebook Ads, Google Ads, TikTok Ads, SEO, CRM dan Influencer Marketing.

✅ Testimoni Tutor:

\"Materi ini saya rancang dari 10 tahun lebih berkecimpung di multinational marketing agency dan tech companies. Terstruktur dan sesuai standar industri terkini. Yuk mulai menyelami materinya!\" - Ryan Dwana, Business Director at Initiative - Global Media Agency.

",5292,"Digital Marketing",555,1663224519982,152,"elearning-poster/zC2jvXeAyvUu4aSBNodk/full.png","topicCount","digital-marketing",1765908010624,1712821140189,"elearning-poster/zC2jvXeAyvUu4aSBNodk/thumbnail.png","relatedCourseList",[130,143,154,155,168,179,190,202,214,226,236,247],{"_7":131,"_9":132,"_11":133,"_15":134,"_17":135,"_19":136,"_21":42,"_23":69,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":137,"_66":138,"_71":139,"_73":140,"_75":141,"_77":142},"EJghTGSM48YOK201g0i2","creative-copywriting-introduction","Copywriting Introduction","Veronica Gabriella - Senior Copywriter SATU Dental Group","elearning-poster/mk3DyI0JelxixbAIAo7Q/full.png","elearning-poster/mk3DyI0JelxixbAIAo7Q/thumbnail.png",5,27,4.708908811889185,31439,1687925618294,1736416806717,{"_7":144,"_9":145,"_11":146,"_15":16,"_17":147,"_19":148,"_21":47,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":137,"_66":149,"_71":150,"_73":151,"_75":152,"_77":153},"wOtiZRonndMEDjc6IMeM","goals-copywriting","Goals in Copywriting ","elearning-poster/0xISaOBsKcrIrbPrdgtG/full.png","elearning-poster/0xISaOBsKcrIrbPrdgtG/thumbnail.png",42,4.703741846893237,18533,1687930656778,1736416822338,{"_7":8,"_9":10,"_11":12,"_15":16,"_17":18,"_19":20,"_21":22,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":52,"_66":67,"_71":72,"_73":74,"_75":76,"_77":78},{"_7":156,"_9":157,"_11":158,"_15":159,"_17":160,"_19":161,"_21":162,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":162,"_66":163,"_71":164,"_73":165,"_75":166,"_77":167},"vGNsU1iVpoltTh6fa3Pp","brainstorming-ideation-storytelling-copywriting","Brainstorming, Ideation, and Storytelling in Copywriting","Veronica Gabriella -Copywriter SATU Dental Group","elearning-poster/GcQmyrothsqSGkb3PKpc/full.png","elearning-poster/GcQmyrothsqSGkb3PKpc/thumbnail.png",4,47,4.687091222030981,9423,1687930810284,1753357301268,{"_7":169,"_9":170,"_11":171,"_15":159,"_17":172,"_19":173,"_21":137,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":137,"_66":174,"_71":175,"_73":176,"_75":177,"_77":178},"eNeCCdbSVasRPQiJ1TWj","psychology-copywriting","Psychology in Copywriting","elearning-poster/y2uwxFaZxzlGwnj04vGa/full.png","elearning-poster/y2uwxFaZxzlGwnj04vGa/thumbnail.png",38,4.6808600337268125,7821,1687930910279,1753357574362,{"_7":180,"_9":181,"_11":182,"_15":159,"_17":183,"_19":184,"_21":52,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":52,"_66":185,"_71":186,"_73":187,"_75":188,"_77":189},"MfSYuIYCl2OJoEeQf8lD","copywriting-anatomy","Anatomy in Copywriting ","elearning-poster/k2gLXzwqatULYjqH1LtG/full.png","elearning-poster/k2gLXzwqatULYjqH1LtG/thumbnail.png",51,4.690140845070423,6700,1687930975983,1753357676627,{"_7":191,"_9":192,"_11":193,"_15":16,"_17":194,"_19":195,"_21":196,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":162,"_66":197,"_71":198,"_73":199,"_75":200,"_77":201},"pCIBF1h42PcPQvRiMBSm","copywriting-implementation","Copywriting Implementation","elearning-poster/rFtmLWlckQxsmSVx8oxe/full.png","elearning-poster/rFtmLWlckQxsmSVx8oxe/thumbnail.png",7,43,4.6929683306494905,5912,1687931045997,1753357883653,{"_7":203,"_9":204,"_11":205,"_15":16,"_17":206,"_19":207,"_21":208,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":52,"_66":209,"_71":210,"_73":211,"_75":212,"_77":213},"MPKk2FSHEqYW1MqiGSce","copyediting-strategy","Copyediting Strategy","elearning-poster/oySfp3R4UWL8fr93Gpks/full.png","elearning-poster/oySfp3R4UWL8fr93Gpks/thumbnail.png",8,50,4.699759326113116,5361,1687931095300,1753427028520,{"_7":215,"_9":216,"_11":217,"_15":16,"_17":218,"_19":219,"_21":220,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":162,"_66":221,"_71":222,"_73":223,"_75":224,"_77":225},"ZS3kInzuo8EriPMs3Tii","testing-evaluation-copywriting","Copywriting Testing and Evaluation","elearning-poster/b2RER8BWdWmyLu62gIqA/full.png","elearning-poster/b2RER8BWdWmyLu62gIqA/thumbnail.png",9,46,4.69620253164557,4914,1687931155988,1753359261177,{"_7":227,"_9":228,"_11":229,"_15":16,"_17":230,"_19":231,"_21":57,"_23":24,"_25":24,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":52,"_66":163,"_71":232,"_73":233,"_75":234,"_77":235},"ToZGup3bLuHbeuv1Wef2","career-in-copywriter","Career in Copywriter","elearning-poster/clVvkAmAPKIdcd8CgJu0/full.png","elearning-poster/clVvkAmAPKIdcd8CgJu0/thumbnail.png",4.699008498583569,4722,1687931206179,1753359413319,{"_7":237,"_9":238,"_11":239,"_15":16,"_17":240,"_19":241,"_21":35,"_23":24,"_25":69,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":137,"_66":242,"_71":243,"_73":244,"_75":245,"_77":246},"p2u24bc4ZzFLUvWCqPMn","style-guide-copywriting","Creating a Style Guide in Copywriting","elearning-poster/nVJj8HgdrFDr25VZTsZW/full.png","elearning-poster/nVJj8HgdrFDr25VZTsZW/thumbnail.png",45,4.713189113747383,4704,1687931411798,1736417001454,{"_7":248,"_9":249,"_11":250,"_15":16,"_17":251,"_19":252,"_21":89,"_23":24,"_25":69,"_26":24,"_27":28,"_29":30,"_68":69,"_70":69,"_65":137,"_66":149,"_71":253,"_73":254,"_75":255,"_77":256},"I6Yx8oWbcjQN7fkoL5dB","copywriting-for-campaign","Copywriting for Campaign ","elearning-poster/IPJgGBThjgo6nN2Of130/full.png","elearning-poster/IPJgGBThjgo6nN2Of130/thumbnail.png",4.72680412371134,4292,1687931516151,1753363416296,"courseFeedbackList",[],"actionData","errors"]

Tone of Voice in Copywriting

Akan Didapatkan

Rekomendasi Kelas Lainnya

Goals in Copywriting Portfolio Project

Tone of Voice in CopywritingPortfolio Project

Brainstorming, Ideation, and Storytelling in CopywritingPortfolio Project

Psychology in CopywritingPortfolio Project

Anatomy in Copywriting Portfolio Project

Copywriting ImplementationPortfolio Project

Copyediting StrategyPortfolio Project

Copywriting Testing and EvaluationPortfolio Project

Career in CopywriterPortfolio Project

Creating a Style Guide in CopywritingPortfolio Project

Copywriting for Campaign Portfolio Project